Product Development Workshop: Types, Key Aspects, and Best Practices (2023)


  • What is a product development workshop?
  • Discovery workshop: the work you do before you build the thing
    • Activities and techniques for a discovery workshop
    • Discovery workshop recommendations
  • UX design workshop: with the user’s needs in mind
    • Activities and techniques for a UX design workshop
    • UX design workshop recommendations
  • Ideation workshop: generating solutions for the problems at hand
    • Activities and techniques for an ideation workshop
    • Ideation workshop recommendations
  • Prototype workshop: first steps in designing the product
    • Activities and techniques for a prototype workshop
    • Prototype workshop recommendations
  • Toolkit for setting up a product development workshop
    • Goal
    • Participants
    • Deliverables
    • Activities
  • What it takes to run an effective workshop: best practices
  • Why hold a product development workshop?

Reading time: 17 minutes

In his book The Wisdom of Crowds, James Surowiecki analyzes how group thinking works positing that large groups of people are smarter than an elite few. Moreover, the author highlights the importance of diversity and independence in collective thinking, as “…the best collective decisions are the product of disagreement and contest, not consensus or compromise.”

In software development, collective thinking thrives during workshops. For some, workshops may seem a significant commitment of time, and for this reason people tend to avoid having these sessions. However, with their social energy, engaging dynamic, and intense focus, workshops can fuel your team’s progress on a project like no other technique.

In this article, we’ll demonstrate that the time spent on workshops is never wasted, and help you turn a workshop into a powerful tool in the process of product development. As a matter of fact, we have already addressed design sprint workshops. Check it out if that’s your primary interest.

What is a product development workshop?

A facilitated product development workshop (PDW) is a planned, time-bound technique aimed at gathering members of the product development team with their variegated expertise to collaborate on product development tasks. Unlike regular meetings, PDWs help to align the vision across a product team and leverage the contributions from different proficiency areas.

The participants usually include a client, key stakeholders, and a project team. Every product development workshop (PDW) has definite goals that should be reached, bound by the artifacts that should be obtained as a result of the session. Workshop deliverables include product vision boards, product roadmaps, product prototypes, etc.

Workshops are most effective in the early stages of the product or feature development lifecycle for chartering, planning, requirements, analysis, and design. A well-facilitated workshop not only can provide the project deliverables in a fast, high-quality manner, but it can also contribute to building a team and establishing effective collaboration among its members.

In this article, we’ll cover the most common workshop types within a product development lifecycle: discovery workshop, UX design workshop, ideation workshop, and prototype workshop. However, you can always use this instrument to gather the leading minds for brainstorming solutions to the problems your project stumbles upon.

Product Development Workshop: Types, Key Aspects, and Best Practices (1)

PDW at different stages of the product development lifecycle

Further, we’ll elaborate on the key aspects of a PDW, and give advice on how to apply this technique beyond the actual workshops that we mention.

Discovery workshop: the work you do before you build the thing

Discovery workshops are done at a project’s conceptualization phase. It is a reciprocal dialogue engaged in by the team developing the product and the client partners to inspire openness and transparency between the two groups.

In addition, you might need to hold a discovery workshop when contemplating big changes like taking your product to a new market, adding features, or redesigning the user experience to sustain growth.


  • grasp the idea of the client’s business model
  • build a shared foundational understanding of the product – its stand-out features
  • shape solid business and product goals
  • address key UX and technology risks
  • define the metrics to monitor and evaluate the progress of the work.

Target participants: client, key stakeholders,the project team.

Deliverables: Product vision board, product roadmap, UX strategy canvas.

A product vision board captures a product vision, pinpoints strategy including user and business goals, while identifying assumptions and risks.

Product Development Workshop: Types, Key Aspects, and Best Practices (2)

Product vision board, Source: Mendix

A product roadmap marks the general stages of product development: time-bound objectives, features, status markers to track progress, etc. For more details, see our article where we elaborate on the product roadmap, its features, and types.

A UX strategy canvas highlights the results and ideas of the workshop. The collected information is on the left side: pains and motivations, the AARRR funnel analysis, and the competitor analysis. The right side expands with the ideas about each finding on the left, and the bottom contains a summary of the findings.

Product Development Workshop: Types, Key Aspects, and Best Practices (3)

UX strategy canvas template, Source: UX studio


Activities and techniques for a discovery workshop

Applying collaborative exercises helps teams collect the information they need for making smart decisions. A facilitator collects ideas by asking these main questions:

  • How can we solve users’ problems with our product?
  • How can we stand out in the market?
  • Where are the bottlenecks in the product’s metrics and how can we solve them?

Moving from “everything is possible” to “here’s what’s relevant,” a facilitator narrows down the number of ideas.

The data generated after the discovery workshop is messy. But it can be used to form the core principles, goals, and ultimate project vision:

  • Principles are the guiding concepts against which we measure our decisions.
  • Goals help define what we want to build.
  • Vision is an aspirational description of what we want to accomplish together.

Discovery workshop recommendations

Get your focus right. You should concentrate on validating problems. Don’t rush into building solutions, as this product development stage is all about deciding on the feasibility of building the product.

Push the discovery work. At the end of the workshop, you should be confident about who is going to use your product and why, what makes your product stand out from the crowd, and what value it’ll bring to your business. If you still don’t know the answers to some of the questions after the workshop, continue the discovery work, or look for another product idea.

Keep the goals in sight. By hanging your product vision board on the office wall, you make it accessible for everyone at all times. This way it’ll remind the dev team why the project is carried out without interfering with their workflow.

Timebox your product discovery work. It’s hard to predict how much time idea generation will take. However, without limiting the time for activities, the process risks getting out of order. Therefore, setting a time box makes sense. At the end of it, the work stops, and you reflect on what’s been achieved. If the work has not been completed in time, and your product strategy and business model still need clarity, there are two options: add another time box or stop the work.

UX design workshop: with the user’s needs in mind

You’ve identified the cornerstones of your project at the discovery workshop. Now the bulk of the UX design work needs to be done. So here comes a UX design workshop.


  • develop a deep understanding of the user needs through interview analysis
  • create UX personas.

Target participants: Everybody in contact with the users: marketing expert, business analyst, UX designer.

It’s not recommended for stakeholders and key decision makers to attend a UX design workshop. They should give their feedback on its outcomes later. This allows the team to be more creative in their ideas.

Deliverables: user persona, user journey map, product backlog, product canvas.

User personas are fictitious characters who embody specific key characteristics of target user groups. It makes sense to create user personas at the beginning of the work in order to have the users in mind throughout the design process.

A user journey map shows the user flow inside an application. Here’s an example of a user journey in the RightNow app describing the creation of an embedded “Buy now” button to help visitors buy the work from the blog post with one click. This map determines to which user persona and goal the journey belongs to, which forces drive the persona, and what kind of environment the process takes place in.

Product Development Workshop: Types, Key Aspects, and Best Practices (4)

User journey of the RightNow service, Source: Dávid Pásztor

A product backlog is a prioritized list of tasks (features, functions, technologies, enhancements, and bug fixes) for the development team based on the team’s roadmap and requirements. Usually, a product backlog consists of user stories, critical product design, and UI requirements.

All the work accomplished by this time – in particular: product vision board, personas, user journeys, and user stories – serves as input for the product canvas – a structured and multi-dimensional map that connects personas with product features.

Product Development Workshop: Types, Key Aspects, and Best Practices (5)

Product canvas sample, source: Roman Pichler

Activities and techniques for a UX design workshop

Analyze user interview data to make sure the product under development is beneficial and desirable. Analysis can be conducted by means of the following methods:

  • Thematic content analysis aims to find common patterns across a data set. On getting familiar with the data, label the whole text searching for themes with broader patterns of meaning.
  • Narrative analysis: comparing the gathered stories, look for insights and meanings. Create a new story that connects the previous ones in a novel and insightful way.
  • A deductive approach: stories are contrasted with the pre-existing theories.

To go about developing UX personas, first, present the findings of the user interview to the group. Then separate people into subgroups to fill out the persona template.

Product Development Workshop: Types, Key Aspects, and Best Practices (6)

Persona sample template, Source: Aptivate

Let groups present their personas. In the end, compare different personas, discuss patterns, resolve conflicts. Naming users, visualizing them, coming up with quotations they might utter, all that makes user personas more memorable.

Product Development Workshop: Types, Key Aspects, and Best Practices (7)

(Video) 20 Years of Product Management in 25 Minutes by Dave Wascha

User persona posters in UX Studio

Prioritization exercises help the group understand the persona’s needs. For example, you can brainstorm your persona’s needs using an exercise known as 20/20 Vision. Put the first need on the wall, then the next one, and ask: “Does [John] think it’s more or less important than the previous one?”. Repeating it with all the needs, you’ll get a prioritized list.

Knowing users’ problems and motivations after generating user personas, the team now can determine the most important goals to achieve with the application, and design user journeys accordingly. First, the team reviews what the users do and in what order. The goal is to discover many different versions for each journey. What’s more, write imaginary user thoughts above the steps or draw emoticons as reactions to the experience along the journey. At last, having come up with several solutions, you decide what changes should be made from a tech standpoint, what should be put on one screen, and what on separate pages.

Product Development Workshop: Types, Key Aspects, and Best Practices (8)

User journey template, Source: UX Studio

UX design workshop recommendations

Allocate enough time for the workshop. A thorough UX design workshop, including persona building and user journey mapping, can take up to two days. If you want to just get the bare bones to set the ball rolling, plan for at least four hours.

Bring the persona to life. Create a mock LinkedIn page for the persona and put it up in your workspace. Encourage your team to use the persona’s name in your day-to-day product discussion. For example, when your team is comparing two designs, ask questions like “Will [John] prefer to use it in A way or B way?”

Update product backlog. As you learn more about your users, add the latest insights to your backlog to keep it workable. This ensures that you develop the right product in the right way.

Ideation workshop: generating solutions for the problems at hand

Ideation is the creative process of generating, developing, and communicating new ideas. That’s why running an ideation workshop can be of great help, should there be an issue needing a solution.


  • solve the user problems identified at the previous stage
  • define project risks and ways of preventing them.

Target participants: It’s crucial to invite representatives of every team that will have a hand in working on the project.

Deliverables: affinity diagram, solution sketch.

An affinity diagram is a mind map that gathers large amounts of data: ideas, opinions, and issues in a classified manner. There are many online tools for making affinity diagrams: RealtimeBoard, SmartDraw, upBOARD, etc.

Activities and techniques for an ideation workshop

Brainstorming technique “How might we?” to come up with as many solutions as your team can imagine. Once you’ve defined the area to explore, frame the problem to a “how might we … “ format to move your team toward generating solutions. Then prioritize the best ideas, build on them, and work them into the next steps.

A KJ Session is a collaborative activity for setting priorities, named after its creator Jiro Kawakita. First, you decide on a focus question upon which the activity will be built. The focus question should reflect the workshop goal. On gathering the group, provide them with post-its for writing their answers to the focus question. Then everyone puts their notes on the wall in random order. Now arrange answers that belong together into groups and name them. Once that’s done, vote for the most important groups. This will help you rank the groups by the number of votes. The most voted for groups are the priorities. Next, the team discusses how they understand the priorities. They may make some adjustments by combining some groups. In the end, the team gets solid priorities they all agreed upon.

Product Development Workshop: Types, Key Aspects, and Best Practices (9)

Affinity Diagram as a result of a KJ Session, Source: Matthew Weprin

Crazy 8’s: a paper folded in eight sections where team members sketch eight ideas. After that, the participants explain their best ideas. This will allow ideas to enrich each other.

Solution sketch: bearing an idea in mind, draw it in the form of a framed storyboard. Include explanations beneath each frame of what’s happening. Then vote for the best solution sketch.

Product Development Workshop: Types, Key Aspects, and Best Practices (10)

Solution sketch for an idea “lazy login,” Source: Anant Bhadreshwara

Ideation workshop recommendations

Draw Boundaries. Along with clearly stating the workshop goals, be sure to set boundaries while framing the problem to be solved. A facilitator should guide the discussion back to the focal point if someone wanders away from the topic at hand.

Share the output. What happens after is as important as the workshop itself. Sharing the artifacts or discussion points with participants can inspire conversations to continue, draw additional insights, and allow those who failed to attend to contribute as well.

Prototype workshop: first steps in designing the product

A finishing line in the UX design part of the product development journey is prototyping the proposed solutions – giving them a tangible form. At the end of the workshop, you have something to test with the end-user.

Goal: design prototypes.

Target participants: Project manager, tech experts, UX and/or UI designers.

(Video) Building Responsible AI Best Practices Across the Product Development Lifecycle | Credo AI

Deliverables: wireframes, mockups, prototypes.

A prototype is an experimental model to test ideas, design assumptions quickly and cheaply so that appropriate refinements or possible changes can be made. Not only full products can be prototyped, but you can also test a specific part of your solution. Prototypes can take various forms:

  • storyboards that capture user experience in a series of images or sketches
  • role-playing expressing users’ emotions as a result of using a product
  • rough paper prototypes of digital interfaces
  • basic digital prototypes.

You can read more about prototyping and its deliverables in our article on UX vs. UI.

Activities and techniques for a prototype workshop

Collaborative Sketching bridges the gap between ideation and prototyping. Everyone gets a sheet of paper and a pen for sketching either different ideas or the same one for enriching it with details. Timing is tight – there’s only one minute to sketch and then the sketch is handed over to the next person who adds to the sketch. Sketch circulation ends once everyone has contributed. The workshop proceeds with presenting and discussing the outcome in the group.

Creating a basic clickable prototype using, for example, iPhone screen templates. Divide the team into subgroups and task them with creating at least 4 frames of the app for their service using key features. Once they’re done, they can upload their sketches to the POP App that allows for making elements clickable and creating flows from one screen to the next. Then prototypes are shared and put on the projector. Each subgroup delivers a 2-minute presentation of their prototype. After each presentation, invite other groups to build on the app concept, suggesting how it could be further developed.

POP app for interactive prototypes, Source:Ben Lin

Prototype workshop recommendations

Explain the basic function of the POP App beforehand, so that every participant can keep up with the prototyping process and contribute their ideas to it.

Don’t aim at perfection. The purpose of aprototype workshop isn’t to create the perfect solution; it’s to make sure your solution is on target. So don’t waste time on sophisticated models. Build a simple prototype of your idea to get user feedback as quickly as possible.

You’ve probably noticed that there is no universal agenda for each session. Every workshop is designed for some particular need. On analyzing the issue at hand, you can establish the goal for the workshop and decide on the deliverables to support this goal, gather the relevant participants, and choose the activities to maintain active collaboration.

Product Development Workshop: Types, Key Aspects, and Best Practices (11)

Key aspects of the product development workshop


The workshop’s goal explains the reason for gathering the players together, frames the topic of discussion, and it must be evident to all participants. Because the workshop’s context is set by the project, its goal is linked to the project’s current business situation, the desired situation, and the obstacles to achieving it.

A good practice is to articulate workshop goals in the form of actions. For example, “to discuss our vision for the project,”to brainstorm solutions for a certain problem,”or “to draft key principles in approaching the design of the project”.


Ideally, workshops are composed of a healthy mix of business experts or product development people representing them, tech specialists, and stakeholders. Besides them, there are management roles including a facilitator who runs the session, and a scribe assisting him or her. However, the team structure depends on the goal that must be achieved.

Management roles:

The facilitator is the glue that holds the workshop together. They are responsible for managing the group’s activities, dynamics, and work products.

You can develop skilled facilitators within your organization or use outside help. In the former scenario, these can be individuals directly interested in the results of the workshop, as it’ll influence their further workflow (UX designer, business analyst, etc.). In Agile project management, there’s a scrum master who facilitates collaboration and advises on the best tools for visualizing and tracking the process. To learn about Scrum team and roles, check out our article on Scrum process best practices.

The facilitator should remain neutral and encourage the group to work together pursuing the goal that was initially set.

Scribe. This role is optional, although it’ll be helpful for a facilitator to have a scribe or an illustrator for capturing everything that happens in the meeting in a comprehensive and organized manner. It’s also much easier to review ideas after the workshop if there are visuals included.

Expert roles:

Project Manager: the head of the team that manages development.

Read more about the project management practices and methodologies in our whitepaper.

Tech experts. Testing team and development team representatives must be present to advise on technical feasibility, identify technical risks, and build prototypes. Involving more people from the development team will prevent misunderstandings and knowledge leakage along the way. As a result of obtaining first-hand information, the dev team will deliver the right solution faster.

The UX and/or UI designer visualizes the project ideas with the end user’s needs in mind. They are primarily responsible for observing and interviewing users.

Marketing experts.This can be a product marketing manager or a sales representative who takes care of how the end user will perceive the product. They get the team in touch with target users and do competitor research.

(Video) Electronic Product Development MASTERCLASS | Full Workshop in 90 Minutes!

Business analyst: a business domain expert.

External roles:

Client. A key decision maker, the product development process heavily depends on what kind of business they own.

Key stakeholders: significantly affect decision-making and the outcome of the project. They can be people from marketing, sales, and support.

Users. By engaging real users you get to identify their perspective and needs more accurately, which significantly affects the decision-making process regarding the product.


A workshop delivers work artifacts needed by the project. As a rule, participants create deliverables using visual media: posters, pictures, sticky notes, cards, diagrams, text, etc. Starting old-school with pen and paper can oftentimes boost creativity much more than a digital canvas.


To maintain energy, creativity, and motivation, a facilitator organizes different group activities that are engaging and relevant to the content. Activities may consist of several steps in which members work individually, parallel in subteams, or as a whole group. For example, subgroups can be formed to work on different deliverables: One group is designing use cases, while another is drafting a prototype, and the third one is creating a high-level class model. Then the subgroups reunite in a whole group to share and review their work.

What it takes to run an effective workshop: best practices

In effective collaborative groups, energy is high, individuals respect one another, skills are complementary, and responsibilities and roles are clear both inside and outside the group setting. Here are some important recommendations for your workshop’s success.

Select a skillful facilitator. The productivity of PDW greatly depends on the facilitator. They lead the processes to achieve goals, and in order to do that, they should be able to understand and balance groups of people with competing needs, desires, and opinions. A facilitator must be knowledgeable in the subject business domain to be able to ask the right questions that elicit the needed answers.

The facilitator should understand that participants may have distractions or objections to an experience like this. They need to know how to respond to such remarks as “I’m not creative,” be able to encourage participants to trust the process and convey the message of their importance: Every member’s contribution is vital to get the full picture in the end. For this purpose, it is necessary to create a safe environment that will make everybody feel comfortable with sharing their insights.

Identify the right participants. While you have to make sure to include a representative from every specialty, it’s important to keep only the relevant members. By limiting your meeting attendees to the people who need to be there, you help create a more efficient and on-topic discussion.

Encourage participants to prepare for the workshop. By providing adequate information in advance, attendees will have an opportunity to conduct their own independent research. This will result in better, more focused questions at the outset.

Create a balanced and achievable agenda. Don’t let your workshop schedule be overstuffed with activities. With interesting content to discuss and an engaged team to participate, any activity will take about 90 minutes or so: setting up for the activity, understanding the task, doing the activity, reflecting on the accomplishment, sharing out and discussing the content created. That’s not counting breaks. A one-day workshop has room for 3 to 4 activities; A two-day workshop, 6 to 8.

Avoid the illusion of shared understanding. When all participants immediately nod in agreement with some suggestion, it’s quite possible that they’re just losing focus. That’s when a facilitator needs to step up and challenge the head-nodding attendees. Ask them to articulate why they’re in agreement. Good if they really have strong reasons, but if not, you’ll have to dive deeper into discussing the point.

Create lightweight documentation along the way. Some types of workshop activities, like sketching, naturally output artifacts that can be immediately used by anyone taking the next step on a project – this could be user experience, design, or engineering. Therefore, it’ll be very useful to summarize your discovery findings by taking photographs of your sketches or composing the generated data in a simple set of slides. Many of these artifacts will be referenced throughout the project to get feedback.

Allow for assessing workshops. Facilitators need constructive feedback to improve workshop organization. Once they have it, they know what to work on. Create opportunities for eliciting honest feedback from everyone involved, perhaps by soliciting anonymous assessment.

Why hold a product development workshop?

Starting a development process with a workshop is a good idea as it helps to organize the teamwork and communicate a common vision to every member, as well as allowing for a smoother transition to production.

Capers Jones, American software engineering methodologist, in his book Assessment and Control of Software Risks writes that facilitated workshops:

  • reduce the risk of scope creep – continuous growth of requirements over a project lifecycle, from 80 to 10 percent
  • accelerate the delivery of early lifecycle phases by 30 to 40 percent
  • increase function points by 40 to 85 percent
  • provide a 5 to 15 percent overall savings in time and effort of the whole project.

In addition to the advantages mentioned by Capers Jones, PDW brings the following merits to the table:

Generate fresh ideas. At the workshop session, where all relevant knowhow is represented in a single room, attendees most likely will contribute to the problem from different perspectives. The important thing is to convey to the participants that each of them weighs in.

Inspire personal involvement. Being involved in hands-on product discovery, workshop participants are more likely to be highly engaged and provide helpful support and ideas along the way. Moreover, close collaboration powers team spirit.

Improve communication. In software development, the absence of proper communication from the beginning increases the risk of failure. It can lead to misunderstandings, over-interpretation, missed expectations, etc. Because of their interactive nature, well-facilitated sessions can build trust, foster relationships and consensus, and improve communication among the participants.

During PDW, clients get to know the team and can directly communicate their vision of the product to make sure the team is on the right page. At the same time, the team gets a chance to specify the requirements, so there’s no place for ambiguities to hide.

Get a better understanding of the whole project. The more that detailed analysis is undertaken before development, the less likely you’ll stumble on unexpected issues and additional costs in the development phase. Here PDW comes in handy. Сollaboration builds a shared understanding of what we’re delivering and why.

Intensive discussions unveil uncertainties, risks, and weak points. They also allow for estimating time, cost, and framing the scope of work. Designers and developers get a clear picture of the product assumptions, their context, users, and business needs.

Reach consensus on contradictory points. A workshop aims at coming to a conclusion that can be accepted by all members of the group. A single person can block consensus if he or she considers it necessary. In this case, the group will keep looking for the next most acceptable alternative for all parties. As the saying goes, the truth is born of arguments.

(Video) Group Brainstorming Techniques [Types of Brainstorming that Work]

Accelerate the project. Workshops are more efficient in managing time compared to one-on-one meetings. As time-to-market is crucial in achieving a competitive advantage, the use of workshop concepts for product development becomes essential. At one meeting the team is able to accomplish the results that otherwise could take weeks.

Scott W. Ambler in his book The Unified Process Inception Phasefeatures some of the real examples of the working products created in facilitated workshops:

  • In 75 minutes: a chartering workshop team delivered and categorized nine risk areas and created 13 risk-mitigation strategies for the two major risks;
  • In three hours: a team validated a data model and decided on the scope of the data for the business performance metrics;
  • In four hours: a project team defined the deliverables for the upcoming design phase, distributed responsibilities, determined the quality criterion, and mapped it into a timeline with dependencies.


What is product development workshop? ›

Product development workshops provide a framework to help you design, prototype, and test the viability of an idea, product, or feature. Google Ventures combines these workshops into a 5-day Design Sprint, but you can also pick and choose specific workshops to meet your needs.

What are the 5 stages of product development? ›

Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

What are the things you should consider when making your product development? ›

To start developing your plan, undertake the following 6 steps.
  • Research your idea. Do a thorough business analysis: ...
  • Make or build and test your prototype. Get a working prototype of your new product. ...
  • Write a marketing strategy and plan. ...
  • Launching your product. ...
  • Keep reviewing your product. ...
  • Protect your idea.
15 Jul 2021

What are the 3 types of product development? ›

Types of Product Developments

New product developments can be grouped into four major categories: new-to-the-company, improvement of existing product, extension of product line, and new-to-the-market.

What are the 4 types of product development processes? ›

The 4 stages of product development are as follows – R&D, Growth, Maturation, and Decline. These may be difficult to map out correctly, but over time when you scale a product you can get a better idea about the stage, it's in.

What are the 7 stages of product development? ›

Although the product development process differs by industry, it can essentially be broken down into seven stages: ideation, research, planning, prototyping, sourcing, costing, and commercialization.

What are the 7 stages in the new product development process with example? ›

New Product Development in 7 Simple Steps
  • Step 1: Product Idea Generation.
  • Step 2: Idea Screening/Evaluation.
  • Step 3: Product Idea Testing.
  • Step 4: Product Creation.
  • Step 5: Routes to Market.
  • Step 6: Test Marketing.
  • Step 7: Launch.
8 Aug 2015

What are the six new product development? ›

New product development is the process of bringing an original product idea to market. Although it differs by industry, it can essentially be broken down into six stages: ideation, research, planning, prototyping, sourcing, and costing.

What is the main purpose of product development? ›

The objective of product development from a business standpoint is to cultivate, maintain and increase a company's market share by satisfying consumer demand. From a customer standpoint, it's to ensure value in the product as a quality good or service.

What is the most important part of product development? ›

The first and most important reason for any new development is to provide new value to the customer. Without this, there is no reason for them to trade their money for the new device.

What is the role of product development? ›

Product development typically refers to all stages involved in bringing a product from concept or idea through market release and beyond. In other words, product development incorporates a product's entire journey.

What are the types of workshop? ›

5 Types of Workshops and How You Can Use Them in Your Classroom
  • Invitational Workshop. An invitational workshop is what many of us know. ...
  • Constructivist Workshop. According to John Hattie (2015), direct instruction has a relatively high effect size (. ...
  • Reflection Workshop. Reflection is critical to student learning.
25 Jul 2018

What is the main purpose of workshop? ›

A workshop may introduce a new idea, inspire participants to further explore it on their own, or may illustrate and promote actual process practice. It is a great way to teach hands-on skills as it gives learners an opportunity to try out new methods and fail in a safe environment.

What are the elements of a successful workshop? ›

11 Elements of a Successful Online Workshop
  • Have a very clear goal. Why a workshop? ...
  • Know your audience. Who is this for? ...
  • Determine the learning objectives. ...
  • Create a learning experience (LX) map. ...
  • Select the platform. ...
  • Develop an outline. ...
  • Create great multi-modal content. ...
  • Develop a leader guide.
15 Oct 2020

What are the 4 basic types of products? ›

There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods.

What are the 7 types of product? ›

Types of Product – Goods, Services, Experiences, Convenience, Shopping, Specialty Goods, Industrial Goods and Consumer Goods.

What are the types of product development strategies? ›

Product development strategies
  • Change ideas.
  • Modify an existing product.
  • Increase product value.
  • Offer a trial.
  • Specialize and customize.
  • Create package deals.
  • Create new products.
  • Find new markets.

What are the 4 basic components of a process? ›

These four critical items are: (1) Process Definition, (2) Process and Activity Roles, (3) Available Tools and (4) Training.

What are the 5 elements of product design? ›

The Five Elements of Product Design
  • Product must be authentic. Identify a clear purpose and make that purpose apparent in its design.
  • Product must provide unique experiences. ...
  • Effective product design goes unnoticed. ...
  • Do one thing extremely well. ...
  • Solve pain points elegantly.
29 May 2018

What are the 8 stages of new product development? ›

What are the 8 steps of successful new product development?
  • Idea generation.
  • Idea screening.
  • Concept development and testing.
  • Marketing strategy development.
  • Business analysis.
  • Product development.
  • Test marketing.
  • Commercialisation.
20 Jan 2022

What are the 4 components of the product lifecycle? ›

A product's life cycle is usually broken down into four stages; introduction, growth, maturity, and decline.

What are 6 keys of product success? ›

6 Keys to a Successful Product Launch
  • Make Sure You Have a Product Fit. The first steps of preparing for a successful product launch begin at the genesis of product development. ...
  • Know Your Metrics. ...
  • Conduct User Research & Market Evaluations. ...
  • Develop Your Messaging. ...
  • Build an Early Customer Base. ...
  • Collect & Implement Feedback.

What are the important aspects of your product? ›

The main characteristics or essential features of a product are as follows:
  • Tangible Attributes. The first and foremost important feature of a product is its tangibility. ...
  • Intangible Attributes. ...
  • Exchange value. ...
  • Utility Benefits. ...
  • Differential Features. ...
  • Consumer Satisfaction. ...
  • Business Need Satisfaction.

What is the most important step in the product development process? ›

The most critical step of the new product release process is research and testing. Though a product might seem like a smart idea at its conception, a deeper look could reveal major vulnerabilities. For instance, you might discover that another company tried to release a similar product with dismal results.

What is the product development process? ›

The product development process encompasses all steps needed to take a product from concept to market availability. This includes identifying a market need, researching the competitive landscape, conceptualizing a solution, developing a product roadmap, building a minimum viable product, etc.

How is product development done? ›

The product development process describes the six steps needed to take a product from initial concept to final market launch. This includes identifying a market need, researching the competition, ideating a solution, developing a product roadmap, and building a minimum viable product (MVP).

What is basic workshop practice? ›

WHAT IS WORKSHOP PRACTICE ? • Workshop practice gives the basic. working knowledge required for the. production of various engineering. products.

What is basic workshop process? ›

Basic Workshop is a place where students acquire knowledge on the operation of various processes involved in manufacturing and production. The Workshop Practice course makes students competent in handling practical work in engineering environment.

What are activities for workshops? ›

Group activities
  • Riddle me this. Games like puzzles and trivia questions are a great way to keep workshop participants engaged throughout the workshop. ...
  • Hypothetically speaking... ...
  • Write a story together. ...
  • Alignment Word Cloud. ...
  • Conflict Mode Instrument. ...
  • Group decision making analysis.
31 Jul 2019

What are 2 main expectations from the workshop? ›

10 Things to Expect at My Workshops
  • 3: You can expect to TRY SOMETHING NEW. ...
  • 4: You can expect to HAVE FUN. ...
  • 5: You can expect VALUABLE TOOLS. ...
  • 6: You can expect a DIFFERENT PERSPECTIVE. ...
  • 7: You can expect a LEARNING ENVIRONMENT. ...
  • 8: You can expect PRIVATE INSTRUCTION. ...
  • 9: You can expect a HUMAN BEING.

How do you conduct a successful workshop? ›

The chairman of the workshop should choose the right venue, which must be easily accessible for the trainees. Also, the venue should be comfortable and the chairs should be arranged for participants to easily see and hear. The lights should be adequate and there should be appropriate heating and/or air conditioning.

What are the benefits of doing a workshop? ›

There are many reasons why workshops remain popular. They are relatively cheap compared to running full-length courses or paying staff to attend events elsewhere. It can be fun for staff to spend time together, getting to know each other better, learning something new, generating and exchanging ideas.

How can I improve my workshop performance? ›

4 Ways Workshop Managers Can Improve Technician Performance
  1. Having the right people. Experienced and knowledgeable technicians are in a much better position to perform efficiently and productively. ...
  2. Outfitting workshops for success. ...
  3. Plan and schedule workshop activity effectively. ...
  4. Utilizing technology.

How can I improve my workshop engagement? ›

Virtual Engagement

Encourage students to share experiences, comment on what's being presented, ask questions, brainstorm. You can allow this throughout your training or carve out a specific time, and it's low pressure and can help create a fun learning environment.

› structure › workshops ›

Learn how to conduct a workshop, a short educational program designed to teach or introduce practical skills, techniques, or ideas.
Product workshop agenda: 7 steps and examples to create the right product in an efficient way. See options for cost reduction and risk minimization.
We are software developers, and that means we get to work with lots of amazing product designers, project managers, and startup founders to help define the valu...

What is meant by product development? ›

Product development -- also called new product management -- is a series of steps that includes the conceptualization, design, development and marketing of newly created or newly rebranded goods or services. Product development includes a product's entire journey -- from the initial idea to after its market release.

What is product development example? ›

Following are some common examples of product development. Packing wheat flour in retail bags for household consumption. Packing cooking oil in retail pouches for household consumption. Converting land line phones into wireless handsets for easy portability and full-time access to communication.

What is product development and why is it important? ›

Product development comprises of all the processes, which leads the formation of a product starting from the Initial idea to the sale of the final product. It is the key tool to keep the companies in competition with the competitor products and to keep up with the changes and trends in the market.

What are the 7 stages of product development? ›

2. Understanding the seven stages of new product development
  • Idea generation.
  • Idea screening.
  • Concept development and testing.
  • Marketing strategy and business analysis.
  • Product development.
  • Test marketing.
  • Product launch.
21 Apr 2022

What are the two types of product development? ›

Product development can be divided into two main categories, namely, Introduction of new products and. Improvement of existing products.

Why is product development process? ›

The product development process encompasses all steps needed to take a product from concept to market availability. This includes identifying a market need, researching the competitive landscape, conceptualizing a solution, developing a product roadmap, building a minimum viable product, etc.

What is the first step in the product development process? ›

Stage 1: Brainstorming and ideation. The first stage of the product development process is focused on idea generation.

What are the six new product development? ›

New product development is the process of bringing an original product idea to market. Although it differs by industry, it can essentially be broken down into six stages: ideation, research, planning, prototyping, sourcing, and costing.

What are 5 examples of products? ›

Examples of products
  • Magazines.
  • Toothpaste.
  • Food.
  • Candy.
  • Laundry detergent.
  • Shampoo.
3 Jan 2022

What is the most important part of product development? ›

The first and most important reason for any new development is to provide new value to the customer. Without this, there is no reason for them to trade their money for the new device.

What are 5 layers of product concept? ›

His model was a simple 5 layered model of concentric circles, one where he proposed that all products had 5 basic levels – They were the Core, Generic, Expected, Augmented and Potential.

What are the 8 stages of new product development? ›

What are the 8 steps of successful new product development?
  • Idea generation.
  • Idea screening.
  • Concept development and testing.
  • Marketing strategy development.
  • Business analysis.
  • Product development.
  • Test marketing.
  • Commercialisation.
20 Jan 2022


1. How ESG Metrics Work And Why All Investors Should Care
(Personal Finance Insider)
2. Tips for Starting a New Education and Training Pathway Program
(Realityworks, Inc.)
3. Ignite your AI curiosity with Keith Sonderling
(Deloitte US)
4. How Apple Is Organized for Innovation: The Functional Organization
(Harvard Business Review)
5. Jira Epics 101 - Learning the Basics
(Modus Create, LLC)
6. Webinar: Best Practices on Platform Product Management by PayPal Sr PM, Manickkam Pandian
(Product School)
Top Articles
Latest Posts
Article information

Author: Jeremiah Abshire

Last Updated: 01/18/2023

Views: 5698

Rating: 4.3 / 5 (74 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Jeremiah Abshire

Birthday: 1993-09-14

Address: Apt. 425 92748 Jannie Centers, Port Nikitaville, VT 82110

Phone: +8096210939894

Job: Lead Healthcare Manager

Hobby: Watching movies, Watching movies, Knapping, LARPing, Coffee roasting, Lacemaking, Gaming

Introduction: My name is Jeremiah Abshire, I am a outstanding, kind, clever, hilarious, curious, hilarious, outstanding person who loves writing and wants to share my knowledge and understanding with you.